Turner Duckworth: London, San Francisco, New York
To capture the essence of Tillamook’s trailblazing past and ongoing commitment to quality and joyful personality in a modern way, create consistency, build awareness and motivate trial. The target is real foodies - with a bullseye of discerning millennial moms who crave authentic stories and a fresh take on heritage. We worked with Tillamook from design strategy, through design execution, to mechanicals and a brand guide. Creating a system for over 350 SKUs across 6 dairy categories.